According to the firm’s atest TabletTrack study, 11% of Samsung Galaxy Tab and 7% of iPad owners bought device for this reason and of those looking to purchase tablets in future, 16% want one as a substitute to a laptop and 9% as a substitute to a netbook.
The company says modelling carried out with 2000 nationally representative adults who do not own a tablet suggests £250 will be “optimal price point” where the tablet market “truly takes off and becomes more than a niche product.”
Russell Feldman, Associate Director for Technology and Telecoms Consulting at YouGov said: “At the consumer electronics show in Las Vegas, earlier this year, over 80 tablets were announced for launch later in 2011.
“YouGov expects most of these tablets to fail to achieve widespread distribution. However, our analysis clearly demonstrates that if the pricing is right and the device is marketed at the correct audience, then there is significant latent demand.”
Image: YouGov