The service combines catch-up TV from the BBC, ITV, Channel 4 and Channel 5 with aerial-delivered live channels and will compete alongside Freesat and YouView.
Owners of Panasonic’s 2015 line-up of VIERA TVs will gain the ability to scroll back through the TV guide for programmes on catch-up or access on-demand programming through the apps page.
Freeview Play will also be available via three Panasonic Blu Ray recorders and two digital TV set top boxes, as well as on set top boxes from Humax, Manhattan TV and Vestel.
Guy North, Managing Director of Freeview, said: “We believe that Freeview Play is set to become the new normal way of watching TV. Viewers will be free to choose what they watch and when they watch it on their main set free from subscription.”
Andrew Denham, Managing Director, Panasonic UK, said: ‘By teaming up with Freeview Play, we are bringing better television to homes across the UK.
“Our partnership means that we can not only provide outstanding picture quality, but a much wider selection of programmes and viewing flexibility to Panasonic customers in the UK.”