O2 customers can now purchase iTunes Codes and charge the cost to their monthly mobile phone bill or deduct it from their Pay & Go phone credit.
The purchased codes can then be used to buy music, apps, games, books, TV series, movies and more directly from iTunes Store, App Store, iBooks and Mac App Store.
Danny Barclay, Head of Commerce Sales at O2 said: “We look forward to making our customers’ lives easier by offering them a fast, easy and safe alternative method of payment to purchase iTunes credit.”