Amazon has said its Android-powered Fire smartphone will be available in the UK from September 30th.
Available now to pre-order, the handset will be available via O2 for £33 per month without an upfront payment.
As well as standard smartphone features such as apps and messaging, the Fire also includes Firefly – an app which can read text and QR codes, as well as helping owners shop on amazon.co.uk.
The Fire also includes access to Amazon’s Kindle ereader app.
The handset first launched in the US where analysts claim it’s sold just 35,000 units since June.
Early UK adopters will receive a full year of Amazon Prime membership included in their purchase.
“We’ve packed a lot of value into our first smartphone and we are delighted to bring Fire to customers in the United Kingdom,” said Jeff Bezos, Amazon Founder and CEO.
“Fire is a premium phone with breakthrough technologies Dynamic Perspective and Firefly, access to exclusive features including live video tech support with the Mayday button and free unlimited cloud photo storage, plus a full year of Prime membership—for £0 on the £33 O2 Refresh tariff only from O2.”
“We’re proud to be partnering with Amazon to bring Fire to the UK,” said Nina Bibby, Marketing and Consumer Director at O2.
“Both O2 and Amazon share a passion for putting customers at the heart of everything we do, whilst driving innovation to deliver outstanding experiences. That is why, through this partnership, we’re so excited that O2 customers will be the first in the UK to get their hands on Fire.
“It has always been our ambition to offer the very latest devices and to unlock the possibilities offered by innovative technology, and this is further proof of that commitment.”