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Penguin ties up with The Economist for Shorts range

March 5, 2012 - Staff@seenituk

Penguin’s is partnering with The Economist to publish a series of digital-only books covering “most pressing issues of the day” as part of its Penguin Shorts range.

The Shorts range offers “a wide range of engaging, entertaining non-fiction and fiction for approximately the same price as a cup of coffee, written to be read over a long commute or during a lunch hour.”

The new additions will feature content “written by a number of highly-acclaimed journalists and originally published in The Economist”.

Tom Standage, The Economist’s digital editor, said: “We see this series as an excellent way to continue our commitment to delivering Economist content to readers wherever and however they prefer to consume it.”

Venetia Butterfield, Publishing Director for Viking Penguin, said: “We have always been determined that Penguin Shorts offer readers the highest quality writing at an affordably low price, and our partnership with The Economist does precisely that.
“These brilliantly written reports are the perfect primers for some of the most pressing contemporary issues, and come with the trusted editorial stamps of both Penguin and The Economist.”

The first five Economist Specials are:

China: Rising Power, Anxious State by James Miles – in less than a decade China could be the world’s largest economy, but James Miles argues that its continued economic success is under threat from a resurgence of the state and resistance to further reform.
The Future of Jobs: The Great Mismatch by Matthew Bishop – In the new world of work unemployment is high, yet skilled and talented people are in short supply. Matthew Bishop explores why.
Personal Technology: Beyond the PC by Martin Giles – Mobile digital gadgets are overshadowing the personal computer. This report looks at how their impact will be far-reaching.
Video Games: All the World’s a Game by Tim Cross – an exploration of how video games will be the fastest-growing and most exciting form of mass media over the coming decade.
Women and Work: Closing the Gap by Barbara Beck – Women have made huge progress in the workplace, but still get lower pay and far fewer top jobs than men. Barbara Beck asks why.

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