Plusnet goes quad-play with launch new mobile phone brand

BT-owned broadband and TV provider Plusnet is to launch its own mobile phone service at the end of this month.

The Yorkshire-based ISP is to take over LIFE Mobile, a virtual network operator set up by Phones4U which was bought by EE in October 2014 following Phones4U’s collapse earlier that year.

Like Plusnet, EE is now part of the BT Group and the firm has decided to bring the LIFE Mobile services under the Plusnet brand.

Existing LIFE customers will transfer to the new Plusnet Mobile service on November 29th, the same day new 4G packages will go on sale.

SIM-only plans will start from £5.00 per month for 250 minutes, 500 texts and 500MB of mobile data, with a top tier package offering unlimited texts and minutes and 4GB of data for £15 per month.

Today’s news means that all three of BT’s consumer brands – BT, Plusnet and EE – will offer quad-play bundles of fixed-line calls, broadband, TV and mobile.

Plusnet CEO Andy Baker said: “Plusnet has always prided itself on offering customers more for less, and extending our offering to include a mobile service is a natural next step as we move to become a full-service quad-play provider.

“With the launch of Plusnet Mobile, we’ll be helping more people stay connected on-the-go with our fantastic data-packed deals and highly competitive rates.”

Filed under: