BT has confirmed that EE CEO Marc Allera is to lead an enlarged consumer division bringing together its EE, Plusnet and BT brands under a single leadership team.
The changes, which will help the ISP and broadcaster cut costs and slimline its business structure, come into effect this September and will see the departure of existing BT Consumer CEO John Petter who leaves the group after 13 years.
In his new role, Allera will oversee BT’s consumer facing fixed and mobile networks, as well as its consumer products, services, and the content sold under its BT TV brand.
Gavin Patterson, BT Group Chief Executive, said: “This appointment reflects the growing scale and ambition of BT.
“Marc has led the successful integration and delivered the improved customer experience and strong financial performance of EE. He will lead our continued integration and convergence in consumer telecommunications.”
In a separate market update, BT confirmed that it’s completed the migration of TV customers from its legacy Vision TV platform to its next generation YouView service.
In its previous market update it warned that this migration could see customers quit the service and impact its TV gains which in the three months to 30 June 2017 were 8,000 compared to 59,000 in the same period last year, and its lowest gain in the past two years.
BT’s total TV customer base now stands at 1.8m, it’s highest ever level.
The firm also reported a 9% increase in broadband and TV revenue and a 210,000 growth in its mobile base which now exceeds 29.8m, including those customers signing up through smaller virtual operators who use EE’s network.