Sky has added ITV’s channels and catch-up player to its NOW TV box, ensuring users never miss some of the UK’s most popular shows.
The internet-connected box costs just £9.99 and turns any TV into a Smart TV with access to BBC iPlayer, 40D, Demand 5 plus NOW TV’s movie, sport and entertainment streaming packages.
From today, the ITV Player App will be downloaded to boxes as part of a phased rolled out.
Gidon Katz, Director of NOW TV, comments: ‘The NOW TV Box is already great value for money and now with the addition of ITV Player there is even more great content to enjoy on your main TV.
“Combining World Cup action and award winning soaps with the flexibility to dip in and out of great movies, entertainment or sport from NOW TV, our little box has all bases covered.’
Martin Goswami, Director of Pay & Distribution at ITV, added: “A key part of our strategy is to make our content available to viewers on multiple devices, and we are delighted to offer NOW TV customers the chance to catch up on their favourite ITV programmes with the NOW TV Box.”
Separately the pay-TV giant revealed that more than half of all its satellite TV customers have now connected their Sky+HD box to their broadband, giving them access to on-demand boxsets and catch-up content.
