Sky has announced a major transformation of its movies service which is to be rebranded Sky Cinema and offer customers more premieres than ever before.
All customers, including those who view on rival platforms Virgin Media, BT and TalkTalk, will enjoy a new movie premiere every day and access to 1,200 on demand movies.
Recent content deals means Sky Cinema will be the exclusive home of 45 of the UK box office’s top 50 movies, including Matt Damon’s The Martian, Spectre, Star Wars: The Force Awakens and Captain America: Civil War.
The service will also premiere future Star Wars films, including Rogue One (August 2017) and Episode VIII (August 2018), and the latest instalments in the DC Comic and Marvel Universes such as Captain America Civil War, Batman vs Superman and Suicide Squad.
Fans are also promised more film-related and themed programming and more themed pop-up channels.
Sky Cinema customers on the Sky and Virgin Media platforms will also get to watch films in HD “as standard” while those watching through Sky+HD or Sky Q will get exclusive features such as improved HD and sound quality describe as “closer to the cinema experience”.
In addition, when tuning into a live channel, a Restart will let them watch films from the very beginning no matter what point they switch on.
Sky Q customers will also be able to watch titles in Ultra HD “by the end of the year.”
Ian Lewis, Director of Sky Cinema, commented: “With Sky Cinema we are giving customers an even closer to the cinema experience with enhanced picture and sound quality.
“However, we know the heart of the service is great movies. Customers want a breadth of the latest quality films to enjoy with the flexibility to watch whenever they want and on whatever device they choose.
“Sky Cinema builds on this commitment with even more premieres and instant access to an unrivalled library of the latest blockbusters and classic films. A better service needs a new name and Sky Cinema is about delivering the ultimate offering for movie fans everywhere.”