Sky is to promote its original shows to non-subscribers by making the first episode of each programme available via YouTube.
The pay-TV giant says the debut instalments of Moone Boy, The Tunnel, Moonfleet and A Young Doctor’s Notebook will all be available at no cots, with more shows being added “over the coming months.”
The Sky First Episodes YouTube channel is designed to promote the broadcaster’s original commissions.
Sky has previousy committed to invest £600 million in British content across during 2014.
Naomi Gibney, Sky’s Director of Entertainment, Marketing and Digital, adds: “We’re passionate about delivering truly great TV – and the best way of demonstrating this is to give people the opportunity to enjoy the shows for themselves.”
The broadcaster has also announced a new TV ad campaign feature “entire clips” from its “biggest and best series”.