TalkTalk has renewed its wholesale deal with Sky, giving it access to the broadcaster’s popular Sky 1, Sky Living, Sky Arts and movie and sports channels for a further three years.
The renewed deal also allows TalkTalk to provide on-demand catch-up content from Sky’s entertainment channels.
Exclusively for TalkTalk YouView boxes, Sky will also add its Sports channels – Sky Sports 1, Sky Sports 2, Sky Sports 3, Sky Sports 4, Sky Sports F1 and Sky Sports News – to the NOW TV streaming video player.
The move allows viewers to watch content “on a flexible, day pass basis”.
Tristia Harrison, Managing Director, TalkTalk Consumer, said: “This deal further cements TalkTalk’s position as the destination for value-seeking families who want flexible access to great content.
“We are delighted to have further extended our relationship with Sky. This builds on our announcement last November that we would be offering Sky Movies and Sky Sports on-demand to subscribers at no extra cost.”
Mai Fyfield, Group Director of Strategy and Business Development, Sky, comments: ‘We’re delighted to have broadened our partnership with TalkTalk through this new agreement.
“As we embark upon our biggest ever year of entertainment, it allows us to extend the reach of must-see content and further grow our wholesale business.
“We continue to build strong, mutually-beneficial partnerships that allow us to bring our great channels to even more UK homes.”
News of the carriage deal came as the firm announced it had added 175,000 new TV customers in the third quarter.
The company now has 732,000 TV customers who enjoy access to a mix of free and pay-TV channels, as well as pay per view movies of which it said customers downloaded 197,000 in the quarter, up from 123,000 in the previous period.
In addition, 110,000 broadband customers joined the firm’s network, including 103,000 Post Office customers.
Announcing the latest results, Dido Harding, Chief Executive of TalkTalk commented: “We are delighted with the material step up in our revenue growth during the quarter, which shows the powerful effect of combining a modestly growing customer base, disciplined pricing and promotional activity, and strong new product growth particularly in TV.”