TalkTalk has renewed its content deal with Sky, ensuring its shrinking base of TV customers will continue to have access to its rivals entertainment channels, including Sky 1 and Sky Living.
The new multi-year agreement also includes live and on-demand content from Sky Sports, Sky Cinema and pay-per-view service Sky Box Office.
None of the channels will be available in HD and the deal excludes Sky’s flagship channel, Sky Atlantic.
TalkTalk’s most recent market update confirmed the provider had fallen into fourth place in the UK’s highly competitive pay-TV market, and is now behind Sky, Virgin Media and BT.
TalkTalk says it will soon unveil upgrades to its YouView-powered set top boxes “which will make it faster and simpler for viewers to find more of what they love”.
According to the firm, the enhancements will also offer a more personalised viewing experience.
Aleks Habdank, Managing Director, TalkTalk TV, said: “This deal is an unequivocal demonstration of TalkTalk’s continued commitment to TV.
“Our service is going from strength to strength and our ambition to be the UK’s best value for money TV provider – offering customers flexible access to the widest range of free and paid for content – is firmly on track.
“Our investment in YouView, our app-based service, and securing some to the best content available is incredibly valued by our customers. TV continues to be a driving force for growth and customer loyalty and remains a priority for our business.”
Mark Winterbottom, Business Development Director at Sky, added: “We are delighted to be able to build on our partnership with TalkTalk.
“This deal enables its customers to enjoy the quality and breadth of Sky’s content for years to come, and demonstrates our ongoing commitment to broad distribution.”