Telestream, which provides encoding, streaming and captioning tools to broadcasters, is launching a new cloud-based tool which lets clients deploy new channels within “minutes”.
Dubbed OptiQ, the system combines channel design, encoders, origin servers and monitoring tools, can handle multiple live or file-based sources and, by being based in the cloud, can easily be scaled up to meet peaks in demand.
Potential use cases include broadcasters who need to offer additional short-term channels to cover, for example, one-off sporting events or overspill content they’re unable to accommodate on existing outlets.
Telestream says service providers and content aggregators are currently turning business away due to their inability to create channels quickly enough for such situations.
“OptiQ is a merging of the entire Telestream skill set around live streaming, workflow, cloud, integrated monitoring, containers and much more,” said Scott Puopolo, CEO at Telestream.
“It is an ambitious project and the intention is that the initial release will be a SaaS offering so we can rapidly evolve the solution in the early pilots and fine-tune it before committing to an on-premise offering.”