After a pretty dry summer of TV – unless you’re a huge sport fan – viewers are once again able to snuggle back in their sofas and enjoy some favourite shows, including Doctor Who, X Factor and Strictly and, from tonight, Gogglebox.
There’s been a lot of talk in recent years about moving TV programmes off of the big screen and into the world of social media but producers often find it more difficult than the original pitch suggests.
To get real social media engagement you need more than a good story – you need a show or subject matter people really care about.
Peter Capaldi’s debut as the Doctor dominated Facebook and Twitter for days, while the merits of Strictly’s dance partners or Simon Cowell’s wannabe next stars provoke ferocious debate and spawn thousands of updates.
The TV Rewind site has been crunching the numbers to discover some of the most Tweeted shows in the past 12 months.
According to the site’s figures, when Sam Bailey won X Factor last year, more than 660,000 Tweets were made during the final, with a whopping 21,169 generated at the very moment she was crowned the winner.
Gogglebox gained a total volume of 46,549 tweets for the episode aired on March 7th. The majority of the tweeters were female, only 34% of the twitter audience was male.
The most popular hashtags on the night included: #gogglebox #goggleboxselfie and #goggleboxfriday.
The Strictly Come Dancing season 11 final gained nearly 50,000 tweets, which averages at about 500 tweets per minute while Abby Clancey and Aljaž Skorjanec’s win resulted in a peak tweet volume of 2,215.
So big is the cross over between social media and TV, that broadcasters are increasingly looking beyond just ratings to measure the success of a show.
So, if you want that elusive next series, don’t just watch – Tweet too!