• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

SEENIT

TV, Film, Broadband, Pay-TV, Games, Computing and Tech | News, Comment & Reviews

  • NEWS
  • UPCOMING BLU-RAYS
  • ADVERTISE
  • Twitter

The increasing importance of social media to TV’s success

September 26, 2014 - Staff@seenituk

Image: BBC/ Ray Burmiston
Image: BBC/ Ray Burmiston
After a pretty dry summer of TV – unless you’re a huge sport fan – viewers are once again able to snuggle back in their sofas and enjoy some favourite shows, including Doctor Who, X Factor and Strictly and, from tonight, Gogglebox.

There’s been a lot of talk in recent years about moving TV programmes off of the big screen and into the world of social media but producers often find it more difficult than the original pitch suggests.

To get real social media engagement you need more than a good story – you need a show or subject matter people really care about.

Peter Capaldi’s debut as the Doctor dominated Facebook and Twitter for days, while the merits of Strictly’s dance partners or Simon Cowell’s wannabe next stars provoke ferocious debate and spawn thousands of updates.

The TV Rewind site has been crunching the numbers to discover some of the most Tweeted shows in the past 12 months.

According to the site’s figures, when Sam Bailey won X Factor last year, more than 660,000 Tweets were made during the final, with a whopping 21,169 generated at the very moment she was crowned the winner.

Gogglebox gained a total volume of 46,549 tweets for the episode aired on March 7th. The majority of the tweeters were female, only 34% of the twitter audience was male.

The most popular hashtags on the night included: #gogglebox #goggleboxselfie and #goggleboxfriday.

The Strictly Come Dancing season 11 final gained nearly 50,000 tweets, which averages at about 500 tweets per minute while Abby Clancey and Aljaž Skorjanec’s win resulted in a peak tweet volume of 2,215.

So big is the cross over between social media and TV, that broadcasters are increasingly looking beyond just ratings to measure the success of a show.

So, if you want that elusive next series, don’t just watch – Tweet too!

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

RECENT ARTICLES

The Lord of the Rings: Gollum gets final console and PC release date

Classic sitcom Just Good Friends arrives on BritBox this week

Darcey Bussell to mark Queen’s platinum jubilee in new More4 road trip series

UEFA Women’s EURO 2022 to benefit host cities by £54 million

UPCOMING BLU-RAY RELEASES

Luis Buñuel’s The Discreet Charm Of The Bourgeoisie is coming to 4K UHD Blu-ray

Brian De Palma’s The Untouchables is coming to 4K UHD Blu-ray

Downton Abbey: A New Era now available to pre-order on Blu-ray and DVD

The Shaolin Plot to be released as part of the Eureka Classics range

POPULAR

Paramount+ gets confirmed UK launch date and pricing

Streaming sticks and Smart TVs will be forced to prominently display UK catch-up apps under new rules

Virgin Media unveils its new streaming TV service

Sky to offer its streaming puck as a standalone device

ADVERTISE ON SEENIT

We’re pleased to offer a number of advertising opportunities to high quality brands including sponsored content, competitions and advertising placements.

Please contact us for details.

 

TOPICS

Audio Blu-rays and DVD Cinema Gaming Guides Streaming Telecoms Telecoms Television

Copyright © 2022 · All Rights Reserved · Contact Us · Copyright · Terms of Use · Privacy Policy · StreamedTV.uk