eBook retailer and app maker txtr is to power the ereading apps for Toshiba’s european range of tablets and PC devices.
The company will local stores to customers in Germany, Austria, Switzerland, Italy, Spain, the United Kingdom, Ireland, The Netherlands and Poland.
The rest of europe will have access to a a generic international version of the service.
“We are pleased that the European arm of Toshiba, a world-leader in technology, has recognised the significant changes in the eBook environment and has chosen txtr as their partner of choice in Europe for eBooks,” said Ulrik Deichsel, Head of Business Development of txtr.
“And it’s important to note that recent research shows that consumers are willing to pay a reasonable price for eBooks. Now is the time to focus on the book discovery process with expected innovations in social reading and recommendations and the quality and size of our local catalogues.”