The Ultimate Fighting Championship (UFC) has appointed Future US to produce its official magazine, UFC 360 and publish the title in the US, UK and Australia.
The company will also publish a digital version globally.
The first Future US-managed issue will hit newsstands on April 1, 2014.
The company promises it’ll have “improved distribution and a special optimised design for newsstands” while the digital version will be migrated to FutureFolio, the interactive content platform specifically designed for tablets and smartphones.
The existing editorial team will remain in place under the leadership of Editor-in-Chief Seth Kelly.
Craig Borsari, EVP of Operations & Production for UFC, said: “Teaming up with Future US is a great step in making UFC 360 a multi-platform magazine that will engage the most passionate UFC fans worldwide.
“UFC 360 has a stellar editorial team and by combining fight coverage with a new look and enhanced digital capabilities, Future US is bringing out the best in what we have to offer to a wider audience.”
Rachelle Considine, President, Future US, said: “We’re thrilled to add UFC 360 to Future’s portfolio of media properties.
“The UFC has a tremendously active and loyal community of fans who are always looking for new and engaging information on the sport. We pride ourselves in producing and delivering innovative content that people care about. We are excited to do so with such an amazing brand like the UFC.”
An annual subscription for UFC 360 is $19.99, which includes six regular issues and a special edition. A free subscription is available with select paid memberships to the UFC Fight Club.
