Vodafone pay as you go customers can now rollover their unused date allowances, helping them get better value from their purchases.
The network says it is moving away from the mobile industry’s ‘use it or lose it’ approach to PAYG users in a bid to offer greater value and flexibility.
Data Rollover is available to customers buying Big Value Bundles but only applies when you buy a new data top-up each month and unused data can only be rolled over once.
Glafkos Persianis, Vodafone UK Commercial Director said: “We are delighted to be offering yet another industry first to our customers by introducing Data Rollover.
“Through listening to our customers, we’re determined to simplify our products and offer even better value for money, so that they can enjoy the UK’s winning network wherever they are.”