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Yahoo files eBook advert patents

April 10, 2012 - Staff@seenituk

eBooks could soon include adverts
Search engine company Yahoo has filed two US patent applications for displaying context-based adverts inside eBooks.

The patent applications cover determining which adverts should be displayed based on the genre or contents of a book.

In its filing, Yahoo suggests “Greater levels of advertising, which may be more valuable to an advertiser and potentially more distracting to an e-book reader, may warrant higher discounts.”

The adverts could be text links, graphics or audio/video content.

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