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Zinio launches new digital magazine rewards programme

November 17, 2011 - Staff@seenituk

The Zinio app for iPad
Digital magazine retailer Zinio has announced a new loyalty scheme aimed at encouraging users to buy magazines via their website.

The retailer announced its new Zinio Perks scheme in an email to customers, saying it would reward them with free ‘Z-Bucks’ for “every” 5th, 10th and 25th purchase.

Rewards cannot be redeemed against purchases made via apps or with payments made via PayPal.

Although Zinio has signed up Apple’s iTunes subscription service, the loyalty scheme appears designed to encourage shoppers to buy via Zinio.com rather than apps.

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