BT is bringing its rugby union magazine show Rugby Tonight to Facebook and Twitter.
The news comes just a fortnight after the ISP and broadcaster announced that its football results show, BT Sport Score, would air each week on Twitter.
Rugby Tonight will make its social media debut tonight at 8pm on BT Sport Rugby’s Facebook and Twitter feeds with special guest British & Irish Lions, England and Saracens star Maro Itoje.
BT says the programme will see questions and opinions from the social media platforms posed to some of the biggest names in rugby.
The channel broadcasts up to 69 live matches from the Aviva Premiership Rugby per season, as well as extended highlight rights for all 135 matches in the competition, as well as the European Champions Cup which becomes exclusive to BT from next season.
Announcing Rugby Tonight’s move to social media, Simon Green, head of BT Sport, said: “This is a further sign that BT Sport is at the heart of innovation in sport.
“Social media enables fans to watch Rugby Tonight on the move for the first part and for those who do not subscribe to BT Sport to see what we offer and sample BT Sport’s approach to sport and strong programming.”