Sky has renewed its carriage deal with Viacom, meaning its customers will continue to have access to Comedy Central, MTV, Nickelodeon and VH1 for a further five years.
The two firms have also extended their advertising sales deal, which sees Sky handle the sale of advertising on the channels, to cover Channel 5, 5 USA and 5 which Viacom bought last year.
Sky’s ad sales arm, Sky Media, represents all of Sky’s channels as well as those of 26 other broadcasters including Discovery Communications, National Geographic, FOX and NBC Universal.
David Lynn, Viacom’s UK President, said the firm: “We’re convinced Viacom’s interests are best served by a single point of advertising sales in the UK and Ireland and that Sky Media, with its strong track record of selling our pay TV channels and its innovative approach to improving the targeting and effectiveness of TV advertising, is best placed to provide it.”
Andrew Griffith, Chief Financial Officer and MD, Commercial Businesses, Sky, added: “The extension of our partnership with Viacom is great news for Sky customers as well as advertisers.
“The addition of Channel 5 will further strengthen Sky Media’s extensive channel portfolio. Advertisers will now have access to an even broader range of opportunities to reach customers using Sky Media’s creativity and innovation.”