More than 40,000 movie fans chatted with ‘digital supermodel’ Shudu during her appearance on the EE BAFTA film awards red carpet on Sunday night.
The AI stylist appeared in partnership with EE, the awards’ headline sponsor, and helped fans recreate the styles and outfits sported by celebrity attendees including Viola Davis whose Armani Privé black velvet gown proved to be the most popular of the night.
Powered by a 5G connection and using a Google Pixel 3 to scan the outfits, Shudu’s searches enjoyed a latency of just 15 milliseconds on the night, described by EE as “a huge achievement that helped with ensuring an amazing, real-time experience of the digital supermodel.”
Pete Jeavons, Director of Brand Marketing, added: “We were able to connect the red carpet with our 5G network for the very first time, using its unique capabilities to bring the world’s first digital supermodel Shudu to the EE British Academy Film Awards.
“Watching guests’ reactions to Shudu was incredible, but the most exciting bit for us was the fact we were able to offer those at home the chance to get involved on the night and shop red carpet looks with our AI Stylist.”
Cameron-James Wilson, creator of Shudu, said: “I created Shudu as the world’s first digital supermodel using a special-effects programme that allows you to create human characters.
“Since partnering with EE, it’s been incredible to see something that once lived only in my mind brought to life using innovative hologram technology.
“Coming from a fashion background myself and seeing Shudu turned into an AI stylist on the EE BAFTA red carpet is a dream come true.”
