Amazon has confirmed that this year’s Prime Day will span 48 hours and run across July 15 & 16.
The retailer’s annual event gives Prime account holders access to limited offer deals and savings, both on Amazon’s own brand devices and goods, and those from selected partners.
Those without Prime can sign-up on Amazon.co.uk* and new sign-ups can benefit from a 30 day free trial.
“Get ready, as we pull back the curtain to reveal exclusive products, special performances and two full days of phenomenal deals this Prime Day,” said Jeff Wilke, Amazon CEO Worldwide Consumer.
“Our vision is that Prime Day should be the absolute best time to be a member – when you can enjoy shopping, savings, entertainment and some of the best deals Prime members have ever seen.
“Stay tuned as we reveal exclusive savings at Whole Foods Market, thousands of new product launches, as well as world-class entertainment and more, leading up to Prime Day on July 15 and 16.”