BBC Worldwide has signed a licensing deal with cleaning products manufacturer Assured Products to introduce a new “premium” Top Gear car care range.
Fans of the show – which has seen UK audiences plummet since the departure of hosts Jeremy Clarkson, Richard Hammond and James May – will be able to buy gift sets including Polymer Shampoo, Wet Wax, Waterless Wash & Wax, interior Cleaners, Leather Care, Tyre Care, Wash Mitts, Sponges, Chamois and a range of car Air Fresheners.
The full range will be unveiled at the Spring Fair, NEC Birmingham, on February 3rd and will be available in stores from Autum/Winter 2018.
Jason Easy, Head of Licensing at BBC Worldwide says: “With Series 25 on the horizon we are thrilled to be expanding on our Top Gear licensing portfolio and look forward to working with Assured Products Ltd.”
Managing director Peter Graham from Assured Products Ltd comments: “Top Gear plays to a global audience and we are very excited to be bringing our premium quality products to the BBC Top Gear brand and have created an innovative, high performing, strong product range to demonstrate the same professional quality synonymous with Top Gear.”