Channel 4’s digital spin-off E4 say audiences grow to their highest levels last year, retaining its position as the number one destination for young audiences with a 5.09% share of the 16-34 year old demographic.
The channel’s success in 2013 was driven by hit shows The Big Bang Theory, New Girl and How I Met Your Mother.
Home grown drama Hollyoaks increased its audience by 0.9m across the year while new British comedy drama Drifters outperformed the channel’s slot average.
Bosses predict the addition of US drama The Tomorrow People, the debut of which achieved the channel’s highest rating launch episode ever (2m), will help keep audience tuning in.
Jay Hunt, Chief Creative Officer said: “E4’s had a fantastic 2013 and is having a storming start to the New Year with its distinctive mix of the best of American series like Brooklyn Nine-Nine and award winning home grown shows like Made in Chelsea.”