BT has bumped up the price of its sports channels for Sky and TalkTalk customers by three pounds per month.
The channels are the exclusive UK home of the Champions League and Europa League, Aviva Premiership Rugby, Australian Cricket – including the Ashes – plus several domestic European football leagues.
BT has also recently added boxing and has the rights to 42 Premier League matches per season.
Unlike most broadcasters which wholesale their channels to rival platforms for onward sale to end customers, BT takes advantage of an Ofcom rule which allows it to sell its channels direct to Sky households for watching on their existing set top box.
It also has a deal with TalkTalk under which it retails the channels directly to TalkTalk TV customers.
For customers signing up from today, the Standard Definition pack containing BT Sport 1-4 costs £25.99, up from £22.99, while the HD pack, which is available to Sky customers, will cost £30.99 per month.
In addition to the BT Sport channels, customers watching on Sky also get Boxnation plus US drama channel AMC, which is only available from BT and has been steadily growing its slate of first run premium shows.
Prices are subject to a 12 month contract and exclude a £20 activation fee for Sky customers who can subscribe to the channels for less if they sign up to a BT Broadband package.