EE, the UK’s first 4G mobile network, has launched the latest ad its Kevin Bacon fronted campaign to promote the benefits of superfast mobile data.
The ad sees Bacon brave the terrifying climb of Blackpool Pleasure Beach’s The Big One – the UK’s biggest rollercoaster.
As the carriage slowly ascents to its peak, the boy in the same carriage asks the Hollywood A-lister if he’s nervous.
The actor confuses his young companion with a convoluted explanation of why he’s ‘not really’ nervous peppered with football references prompting a second question from the boy, “What are you on?”.
Bacon then reveals he is in fact referring to an upcoming football match streaming on his phone and replies, “4G from EE… So I can watch England’s games in more places than ever; like here!”
Spencer McHugh, Director of Brand at EE, said: “EE’s 4G network now covers a massive 70% of the UK population, so our customers can enjoy a far superior internet experience on the go in more places than ever before – which is great news, especially in a tournament year when quality streaming will be in high demand.
“Our recently announced lead partnership with Wembley Stadium also means we are an official supplier to The FA Cup, and the England team’s official mobile network.
“Kevin Bacon is back on our screens to bring this all to life ahead of what should be a fantastic summer of sport.”