EE customers can now get six-month free access to Amazon Prime Video and MTV Play, as well as inclusive mobile data when using the services.
The promotion builds on the network’s existing Apple Music and BT Sport offers and can be activated by texting ‘Prime Video’ or ‘MTV’ to 150.
Marc Allera, CEO of BT’s Consumer division, said: “It’s our ambition to offer our customers unrivalled choice, with the best content, smartest devices, and the latest technology through working with the world’s best content providers.
“In offering all EE pay monthly mobile customers Amazon Prime Video and MTV Play access, in addition to BT Sport and Apple Music – we’re providing them with a wealth of great entertainment they can experience in more places thanks to our superfast 4G network, and soon to be launched 5G service.
“So, if they want music on a Monday, telly on a Tuesday, films on a Friday or sport on a Saturday, we’ve got something for them.”
EE customers can also add a new £8.99 per month Video Data Pass to their account which allows them to enjoy streaming without having to worry about their data usage when watching content from Netflix, Prime Video, BT Sport, MTV Play or TVPlayer.
The Video Pass is available on a 30-day rolling contract.
Paolo Pescatore, PP Foresight, Tech, Media & Telco Analyst, said: “This latest move supports EE’s vision to offer customers a broad range of services and is a step in the right direction.
“Furthermore, it underlines the importance among content and media owners like Amazon and Viacom to work more closely with telcos to reach new audiences.”
“People’s insatiable appetite to watch video clips on the move is showing no signs of slowing down. With faster and more reliable connections inside and outside of the home, this will only proliferate.
“And with the arrival of 5G people will be streaming more content rather than downloading for offline viewing.”
