Retailer Asda has partnered with EE to power its own-label mobile phone network.
The service previously used Vodafone’s 2G and 3G network.
The switch will take place in October 1st, allowing Asda to expand its mobile operations to include pay-monthly tariffs in addition to sim-only and PAYG plans.
Full details of the tie-up will be announced in the coming weeks.
The supermarket says the deal builds on its existing partnership with EE to provide in store WiFi across its estate, as well as mobile services for its staff.
Mark Ibbotson, Retail Director, Asda, said: “EE already provides excellent service to our customers and colleagues by providing free WiFi in store, and through our business to business contract. So this mobile partnership felt like the next logical step.
“Our decision to take our MVNO business to EE was driven by our ambition to further improve the experience for Asda Mobile customers, by taking advantage of a bigger and faster network, with first class network coverage – and offering even better value.”
Gerry McQuade, Chief Marketing Officer, Non-Consumer Mobile at EE, added: “By choosing the EE network, ASDA Mobile will guarantee its customers access to the UK’s biggest, best and fastest network.
“Our partnership with ASDA is a great example of how EE can provide integrated solutions that help businesses keep their colleagues and customers better connected, wherever they are.”