Mobile network EE is to build a temporary 4G WiFi network at this year’s Glastonbury, ensuring festival goers can always get online to share their pictures and Tweets.
Inspired by the award-winning dairy herd at Worthy Farm, each hotspot takes the form of a festival-themed life-size, fibre-glass cow and will placed at key points around the site.
Spencer McHugh, Director of Brand at EE, said: “Staying connected has become an essential part of any festival-goers experience and we are thrilled to be back supporting Glastonbury Festival, helping to ensure those on site have the best possible experience.
“Worthy Farm’s famous dairy herd are award-winning, much like our superfast 4G network, and we wanted to have some fun this year while providing a much-needed service.”
The company is also working with bars at the festival to allow customers to pay with contactless debit and credit cards, and offer Cash on Tap facilities for EE customers with compatible phones, allowing them to pay for items up to £20 with a mobile phone.
The official Glastonbury 2014 app, created by EE, shows all the latest news, set times, lives streams of the BBC’s coverage over the weekend and features improved social media integration this year, helping friends connect on site.