• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

SEENIT

TV, Film, Broadband, Pay-TV, Games, Computing and Tech | News, Comment & Reviews

  • NEWS
  • UPCOMING BLU-RAYS
  • ADVERTISE
  • Twitter

Elta becomes latest broadcaster to sign Premier League deal

March 31, 2022 - Staff@seenituk

Image: Pexels.com

Taiwanese broadcaster Elta has secured rights to broadcast the Premier League until 2025 with coverage set to span its broadcast channels and streaming app. 

The news follows the league’s recent announcement that Disney-owned Star India renewed its deal to show all 380 matches per season until the end of the 2024/25 season, an extension which will see the tie-up between the league and broadcaster pass the 20 years mark.

Although the Star India deal reportedly saw a fall in value, announcements to date show that the total value of overseas rights deals for the Premier League now exceeds that of its domestic (UK) deals with Sky, BT and Amazon which were recently rolled over until 2025.

As of last month, non-UK broadcast deals were now worth in the region of £5.3bn versus £5bn from the three UK outlets. A significant chunk of the overseas revenue is set to come from NBC which, like Sky in the UK, is owned by Comcast and is set to pay $2.7bn – treble the amount it paid in the previous rights period.

The Premier League’s popularity with international audiences is nothing new, especially in Asia where it holds its biennial pre-season friendly tournament and sites such as Asiabet routinely offer local fans comprehensive guides to the contest while highlighting associated bets and welcome deals at pre-screened licensed casinos and betting sites in order to allow them to share some of their team’s success.

Increasing Importance of Sport To Streaming Services 

Sport continues to be a major audience draw for broadcasters around the world and is becoming an increasingly important part of the content mix for video streaming services who have previously been content to rely on a mix of new and back catalogue TV series and movies to attract subscribers. 

Amazon has successfully expanded the appeal of its Prime Video service through sports deals including its tennis and rugby coverage which sit alongside its selection of Premier League matches while Nordic streamer Viaplay has been quick to sign up a raft of sports rights ahead of its UK launch.

For its part, Apple recently announced a deal to bring a Friday night Major League Baseball doubleheader to its Apple TV+ streaming service in the UK, US, Canada, Australia, Brazil, Japan, Mexico, Puerto Rico, and South Korea with an expansion to further as yet unnamed countries expected to follow. 

In addition to live coverage, sports documentaries and ‘behind the scenes’ series such as Grand Prix Driver, Prime Video’s All or Nothing franchise and Formula 1: Drive to Survive are an increasingly popular addition to streaming libraries. 

Audio services are also getting in on the action with a growing range of podcasts available from most major platforms which take listeners deeper into their favourite sports.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

RECENT ARTICLES

BBC to merge news channels and move BBC Four online

Top Gun becomes oldest film to top the UK’s Official Film Chart

BBC Sounds now available on PlayStation 5

Green Lantern: Beware My Power is coming to Blu-ray in July

UPCOMING BLU-RAY RELEASES

Luis Buñuel’s The Discreet Charm Of The Bourgeoisie is coming to 4K UHD Blu-ray

Brian De Palma’s The Untouchables is coming to 4K UHD Blu-ray

Downton Abbey: A New Era now available to pre-order on Blu-ray and DVD

The Shaolin Plot to be released as part of the Eureka Classics range

POPULAR

Paramount+ gets confirmed UK launch date and pricing

Streaming sticks and Smart TVs will be forced to prominently display UK catch-up apps under new rules

Virgin Media unveils its new streaming TV service

Sky to offer its streaming puck as a standalone device

ADVERTISE ON SEENIT

We’re pleased to offer a number of advertising opportunities to high quality brands including sponsored content, competitions and advertising placements.

Please contact us for details.

 

TOPICS

Audio Blu-rays and DVD Cinema Gaming Guides Streaming Telecoms Telecoms Television

Copyright © 2022 · All Rights Reserved · Contact Us · Copyright · Terms of Use · Privacy Policy · StreamedTV.uk