O2 seems to have made a curious omission and one which potentially could cost it the business of a lot of early iPad owners.
While rival networks Orange, Vodafone and 3 are all offering customers the chance to pre-order the Micro SIMs needed to use the iPad’s 3G capabilities, O2’s website seems to have no such option and a call to O2 customer services resulted in me being advised to check back on Friday after the plans officially launch.
Competition for customers is likely to be fierce so it’s strange that O2 have allowed their rivals to steal a march on them.
On the other hand it may be that the network is confident its daily tariff (£2 per day for 500MB) is such a compelling offer that customers will happily wait for Friday before they can order their SIM.
