ITV says it will launch a new pay TV channel later this year, its first in eight years.
ITV Encore will be available on Sky’s satellite and internet platforms and feature “the very best” of the broadcaster’s drama as well as, from next year, original commissions.
In addition, ITV content will be made available through Sky’s range of connected platforms including Sky+HD, Sky Go, NOW TV and Sky Store.
Adam Crozier, ITV Chief Executive, said: “The time is absolutely right to build on our successful partnership with Sky with the launch of ITV Encore, which will be an important part of ITV’s family of channels, and will complement ITV3, home to our long-running, classic drama series.
“ITV Encore is right in line with our strategy of growing non advertising revenues while at the same time creating even greater opportunities to showcase new drama.”
Jeremy Darroch, Sky Chief Executive, said: “Our customers love great drama and so we are delighted to bring them exclusive access to a new channel from one of the best loved brands in TV.
“The wider availability of ITV programmes on our fast-growing connected TV services, including Sky Go, Sky Store and NOW TV, will make Sky stand out as a great place to enjoy ITV, on multiple devices, both at home and on the go.
“This is good news for Sky customers and a positive way for us to work with ITV in a broad, mutually beneficial partnership.”