Korea’s LG U+ is adding Netflix to its set-top boxes, making it easier for the firm’s TV subscribers to access content and enabling them to pay for both services on their LG U+ bill.
Netflix’s struck its first provider billing deal with BT in the UK and has since rolled the arrangement out to ISPs around the world.
Its tie-up with LG U+ means 1.05 million U+tv consumers with a UHD2 set-top box will be able to access the service from Starting November 16th. The service will then be further rolled out at a later date.
Starting November 16, U+tv consumers will be able to access the service with a push of the Netflix button on their LG U+ remote control or U+tv’s home menu.
Tony Zameczkowski, VP, Business Development, Netflix Asia, said “Netflix is guided by the singular focus to give consumers choice and control over the entertainment they love.
“And, in pursuing that goal, we’ve built a global service that helps our members discover stories they love and these stories come from everywhere in the world.
“Through this partnership with LG U+, we are making it even easier for Korean consumers to access these great stories, delivered over LG U+’s IPTV screens in the highest quality, in the most engaging way.”
Song Gu-young, VP of Home Media Division at LG U+ added: “Today’s announcement is a meaningful one as we expand the freedom of content choice for U+tv members amid the global trend of telcos introducing Netflix’s distinctive content to their consumers.”