The BBC World Service has launched a new mobile which allowed people in countries where mobile data is expensive or impaired by limited coverage to call in and listen to the latest news for the cost of a local call.
Developed by BBC World Service and Zeno Media, the free app is available globally (excluding-UK) through the Google Play and Apple iOS App stores, and the call-to-listen function will initially be available in 35 countries, including Nigeria and Pakistan.
Mary Hockaday, Controller of BBC World Service English said: “BBC World Service English already has a weekly global reach of 79 million people, but we are keen to bring our impartial news and rich mix of programmes to new audiences who might live in areas where accessing the internet or mobile data is difficult or expensive.
“Young people around the world are increasingly using their mobile phones to access news and this simple app offers a cost effective and convenient way for people to listen to our programmes.”
Morris Berger, CEO of Zeno Media added: “We’re proud to expand on our relationship with the BBC World Service.
“This app is another cornerstone of our mission of reaching underserved audiences, and builds on our success with BBC News Somali and BBC News Hausa apps. We’re thrilled with our partnership with the BBC and are excited to watch it flourish for many years to come.”
