A new “immersive” Star Wars Virtual Reality experience is heading to London’s Westfield shopping centre next month, allowing fans of the sci-fi franchise to experience a mix of interactive sets and real-time effects.
Dubbed a “hyper-reality experience” by Lucasfilm, ILMxLAB and The VOID, Star Wars: Secrets of the Empire will see teams of four travel to the molten planet of Mustafar on a mission to recover Imperial intelligence vital to the Rebellion’s survival.
Alongside the pragmatic droid K-2S0, teams must navigate through an enemy facility walking into danger at every turn.
Disguised as stormtroopers, with blasters in hands, they’ll solve puzzles, and fight giant lava monsters in an effort to fulfill their team’s orders.
Cliff Plumer, chief executive officer at The VOID said: “Hyper-reality experiences allow us all to fully immerse ourselves within worlds that were beyond our reach until now.
“The power of The VOID will allow guests to step into Star Wars: Secrets of the Empire and not only see this spectacular world, but also hear, feel, touch and even smell as they realise they are a part of this incredible story”.
Anna Hill, Chief Marketing Officer, Disney UK & Ireland, said: “Star Wars: Secrets of the Empire will bring much-loved characters and stories, and the sheer exhilaration of Star Wars to life for UK audiences in a spectacular and immersive way, and we can’t wait to have people experience it at Westfield London”.
Myf Ryan, Chief Marketing Officer, Westfield UK & Europe said: “We are delighted to host Star Wars: Secrets of the Empire, in collaboration with The VOID and Disney at Westfield London this Christmas.
“We know our shoppers crave premium multi-sensory experiences, and this magical journey will transport visitors to experience the Star Wars galaxy in a truly unique and realistic way.”