Sky’s online streaming service NOW TV is adding a new weekly Sports Pass, offering 7 day access to Sky Sports for £10.99.
The new pass will be available alongside the existing Day pass which will now be available for just £6.99.
Sky says both prices are available for a “limited period”.
Gidon Katz, Director of NOW TV comments: “With the start of the football season just days away, this is a great time to be giving sports fans even more choice.
“We know our sports fans are hungry for more flexibility in how they watch sports and the new Sky Sports Week Pass offers just that. Now fans simply have to decide if they want to snack on a day pass or feast on a week’s sport for just £10.99.”
