O2 announces new loyalty-based PAYG tariff

O2 has announced a new Pay As You Go tariff which gives customers more minutes, texts and mobile data the longer they stay on it.

The company say the new tariff reflects customer demand for “more from the brands they trust”.


The tariff, available today from O2 stores or at o2.co.uk/payandgogogo, has two versions – one costing £10 a month and one costing £20 per month.


Existing O2 who join Pay & Go Go Go will automatically receive the month three allowances (see table below) as opposed to starting again.

“We all want to feel appreciated by the companies we choose to do business with,” said Sally Cowdry, Marketing & Consumer Director for O2 in the UK.

“At O2 we’ve always prioritised loyal customers with offers like Fair Deal, O2 Rewards and Priority Moments. Pay & Go Go Go is yet another way of us rewarding and recognising that loyalty.”

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