As part of a £50m investment programme the company is training staff on popular operating systems such as Apple’s iOS and Google’s Android, providing customers with “experts” on their specific device.
The company says staff “will become experts in all aspects of customers’ digital lives, advising them on device, technology and account specific needs without having to transfer them between departments”.
The investment programme will also see an overhaul of the firm’s call centres and high-street stores and introduce a “development academy” to enhance staff training.
Jackie O’Leary, Chief Customer Officer at Everything Everywhere, said: “It is our goal to create the best customer experience in the UK so that customers can trust us with their digital lives.
“This new service approach responds directly to how our customers are now using their devices, the service they expect and how our people look after them.
“Being the first in the industry to champion something new is exciting and we are extremely pleased by the amazing feedback we are receiving from our customers, our people and the handset manufacturers and operating systems we represent.”