The two companies have announced a new multi-year distribution agreement which also brings Pluto TV, Paramount’s free service which offers linear streamed channels, to Virgin Media’s TV360 and Stream services.
Pluto’s channels will be available through a new FAST (free, ad-supported TV) section of Virgin TV’s programme guide.
The deal also ensures Virgin Media TV customers will continue to enjoy Paramount’s pay TV brands MTV, Comedy Central, plus its free to air Channel 5 and spin-offs plus the on-demand service My5.
Sarah Rose, Chief Operations and Commercial Officer, UK & Canada, at Paramount, said: “Our long partnership with Virgin Media continues to help us unlock the power of Paramount’s content.
“The wider distribution of our SVOD and FAST services, Paramount+ and Pluto TV, will support our ambitious growth plans for streaming in the UK, as well as our popular free-to-air and pay TV channel portfolios.”