In September 2011 Virgin Media claimed the app would allow users to “interact with the elegant, intuitive TiVo user interface directly on their iPads to search across Virgin Media’s content, including the TV Guide and thousands of hours of content available through its video on demand library, without interrupting what they are already watching on TV.
“With just a couple of swipes on the iPad user can immediately and seamlessly begin viewing the content they have discovered via their TiVo app right on their TV.”
The company promised the app would be made released alongside a pending software update which has since been rolled-out.
At the time Cindy Rose, executive director of digital entertainment at Virgin Media, said the iPad companion app was “art of our long term strategy to deliver the most dynamic and user friendly multi-screen entertainment experience in the U.K.”
However Broadband TV News today quotes Neil Berkett, the company’s CEO, as saying the app will not now be available until September.
On Virgin Media’s own forums customer, who have already suffered delays in adding Red Button services and spent time filing online reports for EPG errors, have complained about the delay.
The Advertising Standards Authority recently banned an advert for the TiVo and warned Virgin Media “to ensure claims that were likely to be interpreted as factual and appeared in testimonials were not misleading or likely to mislead.”
The ASA has previously carried out informal interventions and asked Virgin to alter three other adverts and online claims.
