• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

SEENIT

TV, Film, Broadband, Pay-TV, Games, Computing and Tech | News, Comment & Reviews

  • NEWS
  • FEATURES
  • ADVERTISE
  • Twitter

Sky and Virgin Media team up to offer brands a “safe environment” to advertise their products and services

June 15, 2017 - Martin Hoscik@seenituk

Sky and Virgin Media have announced a “strategic partnership” which will see them take on social media firms by offering targeted advertising opportunities to brands wanting to reach their combined audiences of 30 million viewers.

In a joint statement the firms say their user bases put them “on par with leading social networks” and stress that their two platforms offer a “trusted, and brand safe environment” to “businesses both big and small”.

The tie-up will cover both linear and video on demand (VOD) TV advertising and leverage Sky’s AdSmart solution which allows advertisers to target specific demographics and audiences, with Virgin Media also making use of technology developed by parent company, Liberty Global.

Today’s announcement follows weeks of growing concern among big brands at how their adverts are sometimes displayed alongside offensive and sometimes extremist material on some social media platforms.

Earlier this year a host of major brands removed advertising from Google’s YouTube amid concerns about content hosted on its service.

Sky and Virgin Media’s partnership is a clear attempt to woo advertisers away from online-focussed rivals and back into the home where content is strictly regulated by Ofcom’s broadcasting standards.

Announcing the deal, Virgin Media’s Chief Executive Tom Mockridge commented: “Quality programming deserves to be supported with quality advertising. In partnering with Sky we’re putting the UK and Ireland at the forefront of TV advertising innovation.

“We’re giving consumers advertising that is more relevant to them and giving brands a trusted destination to deliver intelligent, tailored TV campaigns to a targeted audience.”
 
Andrew Griffith, Sky’s Group Chief Operating Officer commented: “Addressable TV is the high quality, brand safe and transparent medium that leading brands have already been adopting in their thousands.

“Today’s partnership takes that to the next level with the extension of AdSmart to millions more homes meaning more relevant ads for Virgin customers and a larger platform for advertisers.”

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Blu-ray and Gaming Top Buys

Eureka Classics to release Tsui Hark’s Time And Tide

Fast Times at Ridgemont High is coming to Blu-ray

Cecil B. DeMille’s The Ten Commandments is coming to 4K UHD Blu-ray

RECENT

Watch Michael B. Jordan in trailer for Tom Clancy’s Without Remorse

Jeremy Piven stars in trailer for Last Call

Channel 4 confirms Taskmaster’s return date

The Secret Garden retains Number 1 spot in this week’s film chart

Popular

Disney+ confirms air dates for The Falcon and The Winter Soldier, Star Wars: The Bad Batch, Loki and Turner & Hooch

Apple TV+ is coming to Google TV

New Django series is coming to Sky and CANAL+

BBC, ITV and Channel 4 announce plans to merge Digital UK and Freesat

Featured

Ofcom calls for greater social and geographic diversity in TV and radio

BT Sport app now available on Now TV devices

StarzPlay is now available from Rakuten TV

Britbox – What does the new UK-centric streaming service offer?

ADVERTISE ON SEENIT

We’re pleased to offer a number of advertising opportunities to high quality brands including sponsored content, competitions and advertising placements.

Please contact us for details.

MORE FROM US

Copyright © 2021 · All Rights Reserved · Contact Us · Copyright · Terms of Use · Privacy Policy