Sky has unveiled plans for a new internet TV service, making its content available on internet connected PCs, TVs, set-top boxes and Blu-ray players.
The news comes a just a day after the broadcaster announced it would offer its Anytime+ catch-up service to all customers, regardless of their broadband provider.
The new internet-TV service is aimed at those who do not subscribe to pay-TV and will launch in the first half of 2012. It will offer some of Sky’s most popular programming, including movies, sport and entertainment.
Sky promises it will offer “flexible pricing” with no minimum contract.
Customers will be able to choose from a variety of pricing options including a monthly fee for unlimited access to Sky Movies or renting single movies on a pay-as-you-go basis.
In addition, Sky is expected to offer content via the new YouView platform when it launches later this year.
Jeremy Darroch, Sky’s Chief Executive, said: “This exciting new service will offer some of Sky’s most popular content through a wide range of broadband connected devices.
“Alongside the continued growth of our satellite platform, this will be a new way for us to reach out to consumers who love great content, but may not want the full Sky service. Bringing a distinctive, new choice to the marketplace will help us meet the needs and demands of an ever wider range of consumers.
“This new product launch will build on our early leadership in multi-platform distribution. It will allow us to make our expertise and investment in content and technology work even harder, extending our options for continued growth.”
The satellite broadcaster has also announced plans to expand its WiFi network and the introduction of a new fibre broadband product which will be available from April.