TalkTalk is adding Bollywood films to the list of movies on demand it offers via its YouView TV service.
The company has signed a deal with Eros International to offer around 20 Bollywood films at a time, including hit Asian movies Chakravyuh, Dabangg, Khiladi 786, Milenge Milenge and Love Aaj Kal.
Viewers can rent films on a pay per view basis, for £2, or buy unlimited access to with the £5 Eros Now Boost.
The company says new films will be added every month and that the new content will sit alongside its Asian Boost and Star TV Boost, meaning customers have access to eight Asian channels and an on demand movie service.
Laurence Miall-d’Août, TalkTalk’s Director of TV, said: “ErosNow is the latest international content partner to join YouView from TalkTalk, and we have a lot more specialist channels coming on board.
“With 12,000 homes choosing TalkTalk TV every week, we are proud to be the fastest growing new TV service in Britain.”
Rishika Lulla Singh, CEO ErosNow added, “ErosNow continues to engage digital audiences of Indian films worldwide and provide them with the best in Bollywood. Aligning with a leading service provider like YouView from TalkTalk helps us reach out to the broader Asian Diaspora in Britain”