• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

SEENIT

TV, Film, Broadband, Pay-TV, Games, Computing and Tech | News, Comment & Reviews

  • NEWS
  • FEATURES
  • ADVERTISE
  • Twitter

TV product placement logo unveiled

February 15, 2011 - Staff@seenituk

Broadcasters will need to display the logo around programmes featuring product placement
Commercial TV channels airing UK-produced shows containing product placement – the inclusion of goods or services in return for a fee – will have to transmit a new logo around the programmes to ensure viewers are aware of of the inclusion of featured items.

Under guidelines set out by broadcasting regulator Ofcom, the logo will have to appear for three seconds at the start and end of programmes, and after any advertising breaks.

Product placement, a common feature of US shows and Hollywood movies, is being allowed in UK television programmes for the first time from the end of this month.

Broadcasters will be able to feature product placement in films, entertainment and drama series and sports coverage, however they will be banned from including it in all children’s, news, current affairs, consumer advice and religious programmes made for UK audiences.

To ensure viewers understand the meaning of the logo and use of product placement Broadcasters will have to run on-air campaigns to explain

Ofcom has defined product placement as “the paid-for placement of products, services and trade marks in TV programmes.”

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

Related

Blu-ray and Gaming Top Buys

David Attenborough’s A Perfect Planet is getting a 4K Blu-ray release

Doctor Who: Sylvester McCoy and Bonnie Langford reunite in trailer for Season 24 Blu-ray release

Batman: Soul Of The Dragon comes to DVD and Blu-ray next month

RECENT

BT Sport to show 26 Premier League games this month

Godzilla vs. Kong: Watch the brand-new trailer

Robert Kirkman’s Invincible is coming to Amazon Prime Video

Watch Danielle Macdonald, Hugh Skinner and Joanna Lumley in Falling for Figaro trailer

Popular

Sky bags first run rights to Entertainment One catalogue

Freesat adds BBC Sounds to app line-up

Coming To America sequel to get global release on Amazon Prime Video

Hitman developers announce new James Bond game

Featured

Ofcom calls for greater social and geographic diversity in TV and radio

BT Sport app now available on Now TV devices

StarzPlay is now available from Rakuten TV

Britbox – What does the new UK-centric streaming service offer?

Popular Topics

  • Amazon Prime Video
  • BritBox
  • Freeview Play
  • Set Top Box Reviews

ADVERTISE ON SEENIT

We’re pleased to offer a number of advertising opportunities to high quality brands including sponsored content, competitions and advertising placements.

Please contact us for details.

MORE FROM US

Copyright © 2021 · All Rights Reserved · Contact Us · Copyright · Terms of Use · Privacy Policy
MayorWatch Publications Limited · 20-22 Wenlock Road · London N1 7GU · Company Number 6291816