Really, the lifestyle channel from UKTV, has unveiled an all-new rebrand which builds on audience research showing its viewers “find real life stories more powerful than fiction.”
Armed with this knowledge, the broadcaster’s in-house creative team has designed a set of new channel idents featuring the strapline ‘Life on TV’.
Peter Allinson, UKTV’s Head of Design says, “UKTV Creative were tasked with repositioning Really as the strong and unique channel it is and communicate this through a bold new on-screen presence.
“To do this we created a new OSP layout with a confident typographic style and developed a colour palette that is as diverse as the stories we tell.
“These colours formed a duotone effect that is used across the channel’s on screen presentation as a distinctive and constant graphic language. Specific colours are used to hit varying tones of voice and give a gentle nudge towards Really’s key programme genres.
“A white frame is also used to frame our content and act as a window into real people and the powerful stories they have to tell.”
Really has seen its audience grow each year since launching in 2011 and share is currently up 11% year-on-year.
“Following six years of consecutive growth since Really launched, we have spent the past year refining and strengthening our content mix, including premiering Really’s own UKTV Originals,” said Channel Manager Luke Hales.
“The refresh is bold, contemporary and a great representation of our content and brand.”
