US cable broadcaster AMC is set to become the majority shareholder in Agatha Christie Limited after striking a deal to acquire Video on Demand firm RLJ Entertainment, Inc.
As I write this on Friday morning it looks as if Virgin Media customers are facing a second weekend without UKTV’s bundle of channels, but even if a last minute deal is done, the cable firm risks having seriously damaged itself with a PR strategy that has seriously backfired.
The broadcaster says the deal “underlines Sky’s commitment to Sky Mobile and is the first step in Sky’s fixed and wireless convergence strategy, enabling Sky to keep customers connected to more of what they love wherever they are.”
Backed by leading Hollywood studios Warner Bros, Paramount Pictures, Viacom, Sony Pictures, and 20th Century Fox, as well as the Lavazza family, the service offers digital downloads and rentals of TV boxsets and big screen movies.
The broadcaster, whose portfolio includes W, Alibi, and GOLD, claims Virgin Media requested “a significant cut” in the fees that pays for the channels and catch-up content despite it offering “to provide additional value to Virgin Media and its customers”.