Sky has signed an exclusive multi-year deal to show the Breeders’ Cup World Championships live in the UK and Ireland until 2020.
Under the deal, the 2018 edition will be seen on At The Races with coverage moving to the recently announced and forthcoming Sky Sports Racing in 2019 and 2020.
Under the new partnership, ATR/Sky Sports Racing will also commit significant promotion and coverage to the event and to the Breeders’ Cup Challenge Series across their digital and social media assets, including hosting another dedicated microsite on attheraces.com.
Matthew Imi, Chief Executive, At The Races said: “We’re delighted to have extended our long-term relationship with the Breeders’ Cup for another three years.
“The event speaks for itself in terms of its profile and position within racing on the global stage.
“We’re also excited about how we can help tell the story on Sky Sports Racing and leverage the considerable might of Sky Sports, Sky Sports News and Sky Sports’ digital platforms in terms of further support.”
Craig Fravel, President and CEO, Breeders’ Cup Limited said: “ATR has provided excellent coverage of the Breeders’ Cup for many years and we are very pleased to extend our partnership.
“The UK & Ireland are important markets for us particularly with our recent addition of four Royal Ascot races to the “Win and You’re In” Challenge Series, so we are excited about the opportunities ahead with Sky Sports and Sky Sports Racing.”