BT Sport has signed a three year deal to bring viewers exclusive content from Manchester City Football Club.
The deal will see the new sport channels team up with the Manchester City TV team to offer interviews with key Club members as well as behind the scenes content and features.
There will also be coverage from BT City Square, a new fanzone outside the north end of the Etihad stadium created especially to give fans “an even better” match day experience before and after home games.
A BT spokesperson confirmed the deal gave them access to content on non-match days in addition to any live coverage of Manchester City games.
Broadcast from the Olympic Park in East London, BT Sport will bring football fans 38 Barclays Premier League matches per season, including 18 first pick matches.
They also show exclusive Ultimate Fighting Championship (UFC) coverage and will offer fans 800 hours of live tennis, including the TEB BNP Paribas WTA Championships.
The channels had already signed Manchester City goalkeeper Joe Hart to appear in its adverts. Announcing the deal, Simon Green, Head of BT Sport, said: “We’re thrilled to be an Official Partner of Manchester City. At BT Sport, we look to reflect the passion of sports fans and to create unique, engaging content and this partnership helps to give us the inside track”.
Manchester City’s Chief Commercial & Operating Officer, Tom Glick, commented: “BT Sport will be a fantastic addition to the Premier League family next season, adding a new dimension to what is widely regarded as the most popular and globally watched league in the world.
“Having invested heavily in both on-screen talent and high quality programming, the new channel is set to not only be a big hit with BT customers, but football fans as a whole.”
Glick added: “We are delighted to work together with BT Sport and look forward to close collaboration to drive innovative content that can be shared across each of our media platforms.
“As part of the partnership, our purpose built outdoor fan entertainment area, BT City Square, will also be enhanced, making it an even better venue for fans and families to gather before and after each home game.”