While those of us on this side of the Atlantic spent the weekend putting up Christmas tress and putting up decorations, US news site CNN spent their Saturday guessing how many Amazon Kindle Fires have been returned by unhappy customers.
The Fire is a tablet device running a customised version of Google’s Android operating system.
Last week Amazon said sales of its Kindle range were four times higher over the ‘Black Friday’ weekend than for the same period as last year.
The company has not provided details of the number of actual units sold, leading to analysts and news outlets guessing sales rates. One recent estimate has it that the online retailer will ship 3.9m Fires this quarter.
By counting the number of one star reviews and looking at other feedback, CNN estimates “that nearly half a million of the estimated 3.9 million Kindles to be shipped this quarter will be returned.”